HUY VO ATELIER THIS IS VIETNAM

THE ABLOOM™ JOURNEY

FROM LOST HERITAGE TO MODERN LUXURY

2026 | From Revival to Impact

• Featured in the Áo Dài Madame – Lập Xuân Collection, worn by the First Lady of Vietnam, Ngô Phương Ly.
• Renewed demand for traditional weaving villages and artisan communities.
• Increased production opportunities for Vietnamese silk artisans.
• Recognition that cultural preservation and contemporary luxury can grow together.

2025 | ABLOOM™ Reborn - Trademark Registration No 2363

• Five years of research and development completed.
• ABLOOM™ officially introduced as HUY VO’s proprietary signature textile.
• A new benchmark for Modern Sustainable Vietnamese Luxury Textiles.

2024 | Refinement & Validation

• Continuous sampling and quality evaluation.
• Structural improvements for modern luxury standards.
• Final engineering of weave, texture, and performance.

2023 | Textile Engineering

• Yarn composition development.
• Traditional loom calibration and testing.
• Prototype weaving and technical refinement.
• Collaboration between experienced artisans and the next generation of weavers.

2022 | Pattern Reconstruction

• Collaboration with master artisans and weaving families.
• Reconstruction of the original woven structure.
• Multiple weaving experiments to recover the lost pattern.

2021 | Research & Rediscovery

• Historical textile research begins.
• Archive studies and field visits to traditional weaving villages.
• Documentation of heritage techniques and cultural references.

2007 | The Discovery

• HUY VO first encountered the rare historical woven pattern during his early journey into Vietnamese textiles.
• The design remained undocumented and largely absent from contemporary production, becoming the inspiration for a future revival.

Legacy Philosophy

ABLOOM™ is more than a textile. It represents nearly two decades of observation and five years of dedicated research to revive a forgotten chapter of Vietnamese textile heritage. Every meter woven embodies the collaboration between artisans, designers, and a new generation

A JOURNEY OF REDISCOVERY

THE BIRTH OF ÁO DÀI MADAME

In 2020, HUY VO embarked on a journey across Vietnam to reconnect with the country’s silk villages, textile traditions, and the artisans who have preserved these crafts for generations. Beyond discovering extraordinary craftsmanship, he also witnessed an industry facing gradual decline as traditional knowledge struggled to find relevance in a rapidly changing world. That journey became the foundation of ÁO DÀI MADAME.